PARIS (Reuters) - Publicis (PUBP.PA) paid a hefty price for its acquisition of ad firm Sapient on Thursday, with a 1.4 billion-euro (1.19 billion-pounds) writedown on its Publicis. Sapient arm pushing ...

Publicis Groupe will snap up Sapient, a digital-centric agency and communications company known for experience design and digital-retail integrations, for $3.7 billion. The all-cash transaction comes ...

Publicis, the world's third-largest advertising agency, is to buy U.S.-based digital ad specialist Sapient for $3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. French advertising holding group Publicis Groupe has announced it is to acquire US-based digital ...

Publicis Groupe SA is in talks to buy Sapient Corp. as the French advertising giant seeks to speed up its transformation into a digital-technology company and bounce back from its failed attempt to ...