May 2026 has officially been declared Pure Michigan Month by Governor Gretchen Whitmer. “We recognize the iconic Pure Michigan brand as the state’s calling card, inspiring immense local pride and ...

Is the iconic Tunnel of Trees ablaze with color yet? How about our favorite Up North spots like Traverse City and Gaylord - and what about fall colors in our wild and beautiful Upper Peninsula? To ...

There are many glamour shots and sizzle reels of Michigan’s natural wonders but the real beauty is in the lived moments along the shorelines, throughout downtowns and in the woods. For Pure Michigan’s ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

The people who market the state of Michigan want people to know what the state has to offer, smell-wise. Pure Michigan, the state's tourism campaign, made a room and body spray from the scents of a ...

More than 500 of the state’s tourism and hospitality leaders, industry partners, meeting planners, economic development professionals and travel industry types gathered at the Pure Michigan Governor’s ...

Pure Michigan has a new leadership structure as it moves under the state’s new growth office aimed at connecting tourism marketing to population growth efforts. The Michigan Economic Development Corp.

What does Pure Michigan smell like to you? If you’re in the market for a new seasonal fragrance, look no further — Pure Michigan, the state’s advertising agency, has released a new scent that was ...

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism ...

Paul W. Smith's 'Pure Michigan' tour highlights Mackinac Island, Fremont, Midland, Ann Arbor, and Detroit attractions.