Follow-up is one of the most important parts of the sale process. Unfortunately, research tells us that almost half of all salespeople are not very good at it. Nearly half—48 percent—of salespeople ...

SOLD Media has launched a High-Impact Real Estate Events service designed to turn property events into measurable sales, PR, ...

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter ...

Content marketing helps build brand awareness, allows leading real estate agents to establish their authority within the sector, and generates leads. Real estate agents depend on powerful marketing ...

The most successful real estate agents aren’t always the ones with the most experience, but rather those who learn how to leverage real estate marketing companies and digital tools for their success.

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.