Add Yahoo as a preferred source to see more of our stories on Google. The hot new trend in entertainment is trashy, (very) short-form soap operas on TikTok. It’s a weird business that has proven ...

Was Quibi a failure or just before its time? This month, a short-video app and Quibi-like entertainment service called ReelShort found its way to the top of the App Store, which led to the app gaining ...

ReelShort leads the short-drama-app trend, driving $52 million in Q1 consumer spending. ReelShort plans to more than quadruple story production this year while expanding to new genres. It's also ...

Popularized in China during the pandemic, ReelShort and other apps are hoping to bring minute-by-minute melodramas to the United States. By Claire Moses Reporting from Los Angeles When Albee Zhang ...

The camera hasn’t even started rolling and actress Samantha Drews is already shedding charcoal-tinted tears for her latest micro-drama. It’s a sweltering afternoon in central Los Angeles and Drews, ...

ReelShort and Endemol Shine Brasil have teamed up on the Brazilian adaptation of one of the microdrama platform’s biggest global hits, “Married at First Sight.” Locally titled “De Repente Casados,” ...

These days, you might hear the popular saying, “There’s an app for that.” Well, ReelShort has become the app for short-form video content of the serialized variety. Owned by Crazy Maple Studio, ...

A seismic shift just occurred in the world of mobile entertainment apps. A Chinese-made app called ReelShort has skyrocketed to the top 20 position on the US App Store, temporarily dethroning reigning ...

Joey Jia, founder and CEO of vertical content shop ReelShort, is set to speak next month at the Vertical Media Summit, hosted in Hollywood by media research firm Owl & Co. Jia will take part in a ...

The Chinese-backed app that lets you watch cheaply made melodramas in tiny chunks is profitable off of microtransactions. The hot new trend in entertainment is trashy, (very) short-form soap operas on ...