When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

AI’s role in retail — historically focused on efficiency enhancements — has real potential to bridge the gap between ...

Macy’s has confirmed plans to close 14 stores across 12 states, marking another significant step in the company’s ongoing ...

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

For hospitals, a strategy to expand market share requires more than adding physicians to the ranks. Hospitals can strengthen their market share by borrowing efficiencies and strategies that have ...

Kohl’s Corporation KSS is pursuing strategic growth by enhancing customer experience, optimizing inventory and expanding its omnichannel presence. The Sephora partnership continues to drive strong ...

American patisserie Lady M has closed all of its outlets in Singapore, following the end of a licensing agreement with Caerus ...

The 300-store Guitar Center chain recently appeared on Moody’s and S&P Global Ratings’ distressed retailers’ list. The company remains highly leveraged with debt coming due after exiting Chapter 11 ...