Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI ...

Midwestern grocery chain Hy-Vee will be the launch partner for Grocery TV’s new closed-loop measurement solution for in-store retail media. Designed to tie sales data directly to campaign impressions ...

At Shoptalk 2026, The Drum’s editor-in-chief Gordon Young trials a generative AI experience from DirecTV and Glance that turns the TV into a virtual fitting room, blending content, commerce and ...

Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, ...

Best Buy touted the strength of its retail media network and revealed new advertising solutions for brand partners during its inaugural Best Buy Ads showcase called “We Got Next,” per a company ...

Retail media has been slow to evolve in the grocery industry, but signs of acceleration have emerged in recent months. Albertsons Media Collective announced in early January the launch of an in-store ...

Radio is still a strong advertising format for retailers. Dial Report, a radio measurement platform, found that retailers advertising on the radio see an average 30% lift in foot traffic among those ...

Retailers for years have made a big deal about in-store retail media, with some going as far as to paint the category as having “broadcast-level” promise. Brands, too, acknowledge the value of ...

NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that ...