“Some people refer to what we’re building as the Metaverse,” David Baszucki, CEO of gaming company the Roblox Corporation, told the crowd that had assembled virtually to hear the company’s ...

Does the Metaverse Need Burritos? Chipotle Went on Roblox to Find Out Businesses are creating metaverse experiences to engage with their customers, but there isn't a clear set of instructions on ...

The report cautions brands to carefully consider what they have to gain from jumping into Roblox's metaverse and others, suggesting the hype is overblown.