Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There is an old story about the wind and the sun arguing about who could get a man’s coat ...

As a marketer, you take on the challenging role of reeling in new customers and generating leads for sales. Most likely, your company has a sales funnel set to funnel traffic into the buying process ...

Lately, online marketing and sales funnels have been gaining a lot of traction among entrepreneurs, marketers and salespeople, and they should be — they work like magic. I'm going to show you today ...

There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved. We are now in the Digital Age. Consumers no longer travel ...

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...