Salesforce announced a suite of new marketing cloud features Tuesday, including a new predictive email marketing solution to personalize the message. The company also unveiled Salesforce Marketing ...

Social Media Engagement With Customers is Ubiquitous, But Still Siloed Within Businesses Social media engagement is now ubiquitous with customers, yet many companies are still struggling with how to ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. In the ping pong match of generative AI announcements, it’s ...

Salesforce is rolling out a new Marketing Cloud integration with Facebook that aims to help businesses take advantage of Facebook's B2B digital advertising channel. It's called Salesforce Lead ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Salesforce is moving the needle on AI. The Marc Benioff-led CRM leader ...