Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women. Energizer hopes to gain market share from ...

Schick revealed a rebranding campaign that focuses on everyday men expressing their individuality, an attempt to bring more authentic representation to the razor category, according to a press release ...

Schick Hydro Silk is looking to bring in the laughs with its latest collection of television commercials. The brand’s first since its 2017 “Topiary” ads, the new “The Smooth Shave We All Deserve” ...

Schick wants to help women use a little less plastic. So it’s introducing Schick Intuition Bamboo, a hybrid bamboo razor, with ads that gleefully spoof the complexity of living a greener life. The ...

In yet another example of the lengths to which mainstream brands are going to distinguish new products - and the extent to which media companies are willing to go to accommodate them - Schick has ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...