Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

You know that planning to succeed and targeting your marketing efforts are essential to the health of your business. However, while many share these platitudes with you, specific instructions are ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

Most Marketing Managers recognise this situation: “We need 10% response rate from this campaign or it doesn’t work for us.” The request – from the Marketing Head, Sales Director, or other budget ...

Affiliate marketers provide high-traffic advertising space on the Web to a range of organizations. It has risen in popularity along with advances in Web technologies, as marketers are able to attract ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

The last article I wrote got quite a few of you entrepreneurs out there buzzing. I received a slew of emails! (Thanks!) Of those emails, there were two questions that were the most asked: (1) “I ...

Sustainability focus. Marketers need to measure sustainability efforts using KPIs like brand perception and customer retention to reflect the growing consumer demand for ethical practices. AI-driven ...

One of the major obstacles to organizational planning is the idea that it is complex, complicated and confusing. It doesn’t need to be any of those things. In fact, as with most endeavors, the simpler ...

If all it took was a good idea, more than 90% of small businesses wouldn't fail in the first five years. The reality is that business success requires careful planning. Many entrepreneurs with great ...