Finding the perfect foundation shade online has always been one of the biggest challenges in beauty e-commerce. Differences ...

Makeup brand YouthForia is facing criticism from beauty influencers for releasing a foundation shade they believe is too dark and unwearable, a shade the company’s CEO said led her to travel to “the ...

DCYPHER Beauty uses artificial intelligence to scan your skin before coming up with a custom shade.

The Fenty Effect may officially be happening. Rihanna's 40 shades of foundation could be forcing brands to reevaluate their range and update for more inclusion. While there's no true way to prove a ...

Call it the Fenty effect. While Rihanna’s Fenty Beauty shined a light on the importance of makeup brands offering inclusive shade ranges for their complexion products, many other brands have joined in ...

Makeup lovers across the internet swear by beauty encyclopedia Temptalia and its impressively vast foundation matrix. If you select “Start From Scratch,” Temptalia will ask for your undertone (more ...

Add Yahoo as a preferred source to see more of our stories on Google. Courtesy of TIRTIR. After a few videos from creators trying out the darkest shade and struggling to find a match. racked up views ...

Add Yahoo as a preferred source to see more of our stories on Google. Beautyblender, the brand that brought us the original pink egg-shaped makeup sponge loved by all, is launching its first-ever ...