A new study in partnership with Omnicom and Ipsos found that the app’s users are more likely to watch a show after discovering it on social media platforms.

New data revealed the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

Snapchat has removed a distasteful ad from the popular social media app after making light of domestic violence, specifically Chris Brown’s 2009 felony assault against Rihanna. The ad reportedly was ...

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

With over 250 million users in India and 85% of Gen Z following the IPL, Snap is pitching immersive AR formats and creator collaborations to help brands tap real-time match conversations. As brands ...

Snapchat begins alpha testing of Creator Subscriptions in the US, letting users pay for exclusive Stories and Snaps, priority replies, and an ad-free viewing experience ...

Fans can now access exclusive snaps and priority replies while creators build recurring revenue in a fully ad-free environment.