The Las Vegas Convention and Visitors Authority will capitalize on the popularity of social media and big special events to attract visitors to Las Vegas in the months ahead. The LVCVA’s marketing ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

This current event marketing article is going to break down how to do that well. We’ll cover setting things up right, making ...

Brands can use current events by creating content, social media posts, or even special offers that relate to what’s happening. For example, if there’s a big sports game, a brand might post a related ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...