Hair oiling, cups of tea and mom's beauty secrets: Welcome to South Asian Gen Z’s ‘auntie’ era
Before Kaaviya Sambasivam left for elementary school each morning, her mother performed a ritual that generations of South Asian women had done before. In familiar rhythmic motions, she massaged her ...
Erim Kaur, entrepreneur and influencer, made $4 million in sales after founding a hair-oil brand rooted in ancient Indian traditions. London-based Kaur has over 700,000 followers on Instagram and ...
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