(RTTNews) - Sonic Automotive, Inc. (SAH), a Fortune 300 company and major U.S. automotive and powersports retailer, marked its first motorcycle sale at the new Sturgis Harley-Davidson dealership, ...

Rallygoers can Purchase or Win One of 26 Exclusive Sturgis Edition Motorcycles and Join the Sturgis Harley-Davidson Founders Club This commemorative 2025 Low Rider S features an all-black design with ...

CHARLOTTE, N.C.--(BUSINESS WIRE)--Sonic Automotive, Inc. (“Sonic’’ or the “Company”) (NYSE:SAH), a Fortune 300 Company and one of the nation’s largest automotive and powersports retailers, today ...

SIOUX FALLS, S.D. (KELO) — Although Harley-Davidsons aren’t the only brand of bike to be at the annual Sturgis Motorcycle Rally, there is a definite kinship between the bikes and the rally. This year ...

Sonic Automotive said Wednesday it has acquired the Harley-Davidson store that is the home of the Sturgis Motorcycle Rally. Black Hills Harley-Davidson, located Rapid City, S.D., hosts “The Rally at ...

STURGIS, S.D. and CHARLOTTE, N.C., Sept. 3, 2025 /PRNewswire/ -- Sonic Automotive, Inc. (SAH), one of the largest automotive and powersports retailers in the United States, today announced ...

It might be easier to list what Harley-Davidson isn't doing at the 75th annual Sturgis Motorcycle Rally, which begins Aug. 3. The company, which, as of this year became official motorcycle of the ...

RAPID CITY, S.D. (AP) -- Harley-Davidson is moving its base for the annual Sturgis Motorcycle Rally in western South Dakota. The motorcycle company has set up shop for more than 20 years at the ...

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Harley Davidson is not known for making random model modifications or changing technology for its own sake. The world's oldest surviving motorcycle manufacturer is now teaching the rest of the biking ...