Branding vs style is changing fashion. Discover how the logo fashion decline reflects new luxury consumer trends.

Fashion has always had two distinct schools of thought sitting across from each other at the table. One believes the name on the bag is part of the point. The other believes the less visible the name, ...

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

Meta-analysis of 1,000 logos highlights the critical role of characters, icons, and the "Golden Thread" in logo ...

Fallingwater has a new wordmark by L.A. design firm Fruition Co. that lets the architecture speak for itself. James Talarico’s vintage-print-inspired type signals a new political landscape Political ...

As the owner of a brand, you probably know the power your logo carries. The logo could be the one thing a customer remembers after coming into contact with your particular brand. The logo of your ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

🛍️ Amazon Big Spring Sale: 100+ editor-approved deals worth buying right now 🛍️ By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT Add Popular Science (opens in a new tab) Adding us as a Preferred ...

A nation is reflected in its logos. This is why, according to World Intellectual Property Organization data, 27% of all logos with tulips are registered in the Netherlands and New Zealand’s trademarks ...

Director Alexander Payne’s “The Holdovers” roots itself in 1970s nostalgia, right down to the main title design and the studio logos. However, neither company existed at the time. Distributor Focus ...