Subaru has never been shy about positioning itself as the go-to brand for people who actually use their vehicles instead of ...

Euthanizing the Boxer Engine Subaru is preparing to officially euthanize the flat-four rumble on a live stream. On April 1 at ...

The Japanese automaker also seized the spotlight to reveal its new Sports Vehicle Planning Office.

Subaru has long built its brand around safety, and this year is no exception. The Japanese automaker announced that the 2026 ...

The first Wilderness Hybrid debuts at the New York Auto Show and will likely be based on the Forester ...

The Subaru Uncharted, one of the brand's fastest ever production models, has been confirmed for Australia from mid-2026 as ...

The most powerful Subaru yet will show up at the New York Auto Show.

Subaru is gearing up to launch its second electric vehicle at the 2025 New York Auto Show this week, and while it's largely a mystery, we do know what the new EV SUV will be named: it’s going to be ...

Say what you want about Subaru, but the brand still enjoys a respectable reputation globally. It remains a force in the ...

Have you ever wondered why a brand like Subaru, already known for being a somewhat off-roady entry, would bother to concoct something like the 2026 Outback Wilderness? Did a company with standard ...

One bright spot is carrying the brand through a tough stretch.

MONTEREY, Calif.--(BUSINESS WIRE)--Subaru dealerships ranked highest in the 2025 Pied Piper PSI ® Internet Lead Effectiveness ® (ILE ®) Auto Industry Study, which measured responsiveness to internet ...