The Japanese automaker also seized the spotlight to reveal its new Sports Vehicle Planning Office.

A turbocharged, AWD-equipped BRZ is heading to Japanese rally stages, and it might be the most exciting Subaru coupe in years ...

Subaru has confirmed it will unveil a first-ever hybrid version of one of its Wilderness models at this week’s New York ...

So. The E-Outback is a sort-of wagon version of the Subaru Solterra, except with lots of things changed, most obviously the ...

CAMDEN, N.J., March 2, 2026 /PRNewswire/ -- Subaru of America Inc. today announced it is returning as a title sponsor for the 2026 Overland Expo®, the premier event series for adventure travel ...

The Subaru Outback left its station wagon styling in the rearview, and became a utility-focused mid-size two-row SUV.

Any entry-level Subaru SUV can handle rough roads and bad weather, but the Wilderness line adds a host of upgrades that turn ...

Forbes contributors publish independent expert analyses and insights. I’m the founder of the No. 1 automotive site for women. Subaru is never one to follow the crowd. And when it comes to electric ...

Join us on a Subaru adventure as we conquer off-road terrain! 🚙🌲 From rugged trails to muddy paths, this video showcases ...

The MarketWatch News Department was not involved in the creation of this content. As overlanding's popularity grows, automaker's immersive experience showcases Subaru owners' adventurous spirit and ...