If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

The Virgin Atlantic ad centered around the first transatlantic flight powered by 100 percent sustainable aviation fuel. The U.K. watchdog said it was “misleading.” The U.K. Advertising Standards ...

The winners of the third Campaign Ad Net Zero Awards have been announced at a lunch ceremony for more than 200 guests in the capital, where there was a 100% vegan menu. The awards highlight ...

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general message of climate emergency awareness received more QR code scans ...