Wattens is a small community in Austrian Tyrol. In it live around 8,000 people. But it's better known for the company it houses: the world-famous Swarovski. The brand is known for producing some of ...

A San Diego woman sped her way to internet stardom after alleging she spent three weeks bedazzling her BMW with thousands of tiny Swarovski crystals — all applied by hand. Olga Azaroff posted a video ...

Looking for that trend that will set you apart from everyone else? Want to make your car sparkly and add value to it in a special way? Office-K has the perfect solution! It seems that lately there's ...

The new BMW i7 has a very striking face and while the front grille is perhaps the most eye-catching part, the split crystal headlights developed with Swarovski are also quite special. BMW has designed ...

CINEMA is dead. Both the pandemic and BMW have seen to that. Forget those annoying oiks in the back row lobbing popcorn and sniggering – there is only one row now ...

Unique combination of crystals and LEDs creates lively light pattern The unique project presented the engineers from BMW Group, ZKW and Swarovski with major tasks. In order to make the crystals look ...

The "normal" BMW iX — if such a word could possibly describe a vehicle with switches and buttons lifted from the Swarovski catalog — is a pretty quick all-electric SUV that costs just north of $80,000 ...

You probably read all about Mercedes’s new S-Class Coupe by now and are pretty impressed, right? I know I am. However, something still doesn’t give me peace right now... What’s up with those Swarovski ...

It’s the back seat of a BMW i7 super saloon with its jaw-dropping THIRTY-ONE INCH theatre screen. At the touch of a button, the blackout blinds rise up, your seat reclines and the 8k screen lowers ...