TAG Heuer marks its return as the Official Timekeeper of Formula 1 by releasing new editions of some of its best-known racing watches from the 1960s, ’70s and ’80s: the Monaco, Carrera and Solargraph.

Since TAG Heuer is a part of the LVMH group, it introduced new watches into the market during LVMH Watch Week, including timepieces that celebrate its title as the Formula 1 official timekeeper. Apart ...

Welcome to Dialed In, Esquire’s column bringing you horological happenings and the most essential news from the watch world. Hearing Fieg talk about his early experiences with the Formula 1, it’s easy ...

When the original TAG Heuer Formula 1 timepiece made its debut in 1986, it marked a significant milestone for the brand. This was the first watch to bear the TAG Heuer name following the acquisition ...

Ronnie Fieg may have just made every horophile of the ‘80s dreams come true. The 42-year-old founder of Kith has teamed up with TAG Heuer to revive the Swiss watchmaker’s original Formula 1 watch.

Max Verstappen may have lost the Miami Grand Prix, but he sported some winning wrist candy over the weekend. The Oracle Red Bull racer, who finished second after McLaren driver Lando Norris in ...

Throughout TAG Heuer‘s recent history, the brand has seemed far more interested in reliving the glory days of the latter half of its name than acknowledging the former. But now, TAG Heuer is moving ...

“The original watch from 1986 was the first product to wear the TAG Heuer name. This is really the beginning of that story. This laid the foundation,” says Nicholas Biebuyck, TAG Heuer Heritage ...

TAG Heuer’s latest Monaco Chronograph drops as the engines start revving on the streets of Monte Carlo, where drivers have begun practice sessions for this weekend’s Formula 1 race. Since its debut in ...

TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport. So, starting this year, whenever you see TAG Heuer proudly ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Earlier this year, when I wrote about falling in love with Tag Heuer’s ‘80s-era, ...