This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Target’s (TGT) efforts to boost holiday sales through an aggressive digital advertising campaign have yielded only modest gains, highlighting the retailer’s ongoing struggles to regain market share.

The spring campaign comes a month after Target announced a multiyear merchandise revamp, which includes investing between $4 billion and $5 billion in stores, technology and supply chain. Image ...

Nothing screams “fall fashion” like a cozy midweight scarf complemented with a side of class struggle. That’s the message from embattled retailer Target, who’s been caught pushing communist literature ...