In every corner of the world, there are whispers that names hold power. Not just the power to identify, but to command, to protect, or to destroy. In occult lore, a name is never just a word. It is an ...

Among the many sources of inspiration that the filmmaker David Lynch acknowledged throughout his career, from Transcendental Meditation to Bob’s Big Boy chocolate milkshakes, one was a creative ...

Dale Carnegie, the self-made titan of self-help, swore by the social power of names. Saying someone’s name, he wrote in How to Win Friends and Influence People, was like a magic spell, the key to ...