Trademarks serve as the cornerstone of brand identity, distinguishing the goods and services of one enterprise from those of another. Trademarks are not just legal tools: they are critical assets.

This is an Insight article, written by a selected contributor as part of WTR's co-published content. Read more on Insight US trademark law is governed by a federal statute known as the Lanham Act, as ...

In a precedential decision, the United States Patent and Trademark Office, Trademark Trial and Appeal Board (the “Board”) affirmed the refusal to register the trademark GOD BLESS THE USA for home ...

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US Patent Office's Vidal returns to law firm Winston ahead of Trump term Outgoing U.S. Patent and Trademark Office director Kathi Vidal said on Monday that she will rejoin her former law firm Winston ...

Lucy Marlow of JMW Solicitors examines how the US Olympic and Paralympic Committee’s trademark application for ‘TEAM USA’ has paved the way for sports organisations looking to bolster their IP ...