If current trends continue, stevia-based sweetener Truvia will be eyeball to eyeball with sucralose-based rival Splenda in the US retail tabletop sweeteners market within two years, brand owner ...

A lawsuit filed in Hawaii alleges that Cargill is misleading shoppers by marketing its Truvia retail products as ‘natural’ as the Reb-A steviol glycosides they contain are "highly chemical processed" ...

Truvia® is marketed as a natural, stevia-based sweetener that is good for blood sugar control. However, you may wonder if Truvia is healthy or natural. Many people are trying to reduce their sugar ...

A new zero-calorie natural sweetener from Cargill is making its consumer debut today, in a green-and-white box under the brand name Truvia. The sweetener is a refined extract from the stevia plant, ...

It wasn't so long ago that the major choices for non-sugar sweeteners came in pink, blue and yellow packets. Now, there are often green ones in the mix, with brand names such as Truvia and PreVia and ...

As snowy white granules rain down on a cup of coffee, words appear across the TV screen: "Sprinkle your coffee with something other than guilt." Then, the narrator intones: "Try the first ...

Federal regulators have approved Cargill Inc.’s Truvia zero-calorie sweetener. The Minnetonka-based agricultural company said Wednesday it received a U.S. Food and Drug Administration “no objection” ...

Truvia is one of the many new sweeteners popular among people trying to lose weight and keep their metabolisms in balance. It's made primarily from the leaves of the Stevia plant -- which turns out to ...

Truvia Nectar is a liquid sweetener sold in a squeeze bottle at retail that offers the sweetness of honey but with half the calories. MINNEAPOLIS — Truvia Nectar, a new liquid sweetener sold in a ...

On Nov. 14, the European Commission formally announced approval of stevia sweeteners for use within the European Union. In conjunction with news of the long-awaited approval, Cargill’s Truvia stevia ...