New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an average of 11 potentially irritating active ingredients. Skincare ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty. Brands are jumping on the bandwagon daily with new products popping up targeting younger (and ...

31% of content creators making skincare videos are under the age of 13. Fact checked by Sarah Scott New study shows 31% of skincare social media videos being created by kids under age 13. Products in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Tween skincare—yes, you read that right—has become one of the fastest expanding categories in beauty.