Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Every aspiring basketball player with hoop dreams knows Kyrie Irving, whose decade-long career has become integral to NBA ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming ...

The NBA Finals closed out its battle between the Indiana Pacers and Oklahoma City Thunder with the most-watched game the tournament has seen in six years.

The NBA viewership story was bailed out by the two most beautiful words in sports: Game 7. Oklahoma City’s 103-91 win over Indiana on Sunday night averaged 16,353,000 viewers on ABC and ESPN+ ...

Twitch has shared some viewership metrics from 2024 including the news that GTA V is the platform’s most watched game.

Call of Duty: Warzone saw a 146% increase in Twitch viewership in April It was the release of the reworked Verdansk map that brought so many players back to Call of Duty: Warzone over April.

NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

Sunday’s game, however, caps a series between two smaller-market teams that drew relatively low viewing figures.

2025 NBA Playoffs: Viewership up 12% from last year on ESPN platforms Game 6 of Celtics-Knicks was the most-watched program for May 16 across all of television.

While local fans were ecstatic to see Tyrese Haliburton's heroics in Game 1 of the NBA Finals, others weren't interested in the Indiana Pacers and Oklahoma City Thunder.