Twitter is perhaps best known for its restrictive 140-character count – a challenging format for complex B2B marketing propositions. What is perhaps less known is that Twitter has evolved into an ...

Twitter, struggling to raise revenue as many major advertisers continue to avoid the platform, says it will soon lift its three-year-old ban on political advertising. The company also said it will ...

Ubisoft has joined the recent mass advertising exodus on X (formerly Twitter). This move comes a week after Apple, Disney, and IBM also chose to pause advertising in the wake of Musk endorsing an ...

One year ago, billionaire and new owner Elon Musk walked into Twitter's San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming ...

Twitter announced at an exclusive media preview last Friday that the telco group would use the social network’s promoted products suite to connect with its audience on Twitter. Based on interest, ...

Federal election season is around the corner, and with social media platforms taking over as go-to repositories of information, digital campaigning is as important as ever. The Dorsey-era policy ...