From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam ...

Ube, a fragrant purple yam from the Philippines, has officially hit the trendy mainstream. Here's what Filipino chefs in ...

If your social media feed is currently filling up with vibrant violet, you’ve likely met ube (pronounced ooh-beh). While it ...

Move over taro, we're ube-r excited to see this purple yam reach the Treasure Coast from the Philippines. Find this trending ...

For the second year, Cerritos will play host to thousands for a two-day festival celebrating ube, the versatile and vibrant ...

Ube has a mildly sweet, slightly earthy flavor, and it’s often said to have hints of vanilla and coconut. In comparison to ...

Ube, or purple yam, contains antioxidants, fiber, and essential nutrients that help reduce oxidative stress, support heart ...

So while ube may feel like it’s suddenly everywhere in America, it’s not new, and it’s not just a trend. It’s an ingredient ...

Everything you need to know about the purple veggie that's loved by so many.

With Oatly, Alpro and Forest Feast all matcha products in the last week, will the matcha mania ever stop or is green a ...