Promotional materials for Dawn of the Planet of the Apes quickly established the film’s tone and post-apocalyptic setting, but 20th Century Fox was prepping viewers for what was in store long before a ...

A Minecraft Movie surpassed box office expectations due to its marketing targeting a younger audience. Warner Bros. faces financial challenges with recent films, making A Minecraft Movie a potential ...

In this eye-opening video, we dive into an insane viral marketing hack that could revolutionize the way you promote your ...

Discover how "Helldivers 2" became a viral gaming success without traditional marketing through community-driven narratives ...

Studios spend millions of dollars every year trying to figure out the best way to market their movies and shows to the public. As we've entered the digital age, we've seen marketing evolve beyond just ...

To learn more about our editorial approach, explore The Direct Message methodology. In December 1999, a free Christmas bowling game called Elf Bowling was being downloaded 900 times per second. The ...