Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

The algorithm is a hungry beast, and its favorite food is video. If you manage a brand account, a creator profile, or a small ...

After losing his corporate job in the US, Bihar-born Prabhakar Prasad turned to selling desi chai at Los Angeles farmers’ ...

A viral video showing men blocking a Vande Bharat Express with wooden logs for a "reel" has sparked national outrage. Facing ...

A Snapchat clip by influencer Amulya Rattan went viral after she criticised a passerby for walking behind her while she ...

The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces ...

A viral Instagram reel revived a beloved Bengali nursery rhyme, triggering nostalgia and controversy in equal measure. As ...

A Delhi woman’s Instagram reel got viral on social media, as per which, she “almost got hypnotised” by a “random woman”. The ...

Punjabi singer Karan Aujla found himself at the centre of online chatter after briefly reposting a viral reel that criticised Kiara Advani over her alleged behaviour during a commercial flight. Though ...