While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

What is a thought? What does a thought feel like? Is it an image, a sound, or both? When you think, are you talking to yourself or remembering something that happened, like pulling out a photograph to ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...