It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.

A person stands in the middle of an aisle with different TV displays on either side - Peter Cade/Getty Images As the leading country in terms of revenue generation for the television industry, the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Generative AI (GenAI) platforms like Google's AI Overviews and AI Mode, Perplexity and ...