Have you ever asked yourself what is a personal brand? In today’s digital era, where the internet has become the most effective marketing tool in the world, personal branding is the key to success.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Irina Soriano Social ...

Answer: A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

In business, your word is everything. Your reputation is built on the promises you make and keep. That's why it's so important to have a brand promise—a clear, concise statement that communicates what ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Good storytelling can move the hearts of thousands. It can also win a debate and make a sale. Bringing elements of the stories to your visual identity that you learned in your research and brand ...

The construction industry is increasingly shifting from traditional word-of-mouth referrals to digital marketing strategies.

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...