Perhaps all the Big Bad Wolf needed to avoid a path of death and destruction was an Oreo cookie. Likewise, maybe Dracula would have developed a taste for milk over gore if exposed to some ...

Having wrapped up a year of marketing celebrating its centennial, Oreo is onto its next creative push, with a major new campaign dubbed “Wonderfilled.” The fanciful, animated, decidedly upbeat ...

Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...

The new, animated Oreo 'Wonderfilled' ad features a cute and catchy pop jingle, which muses about giving a creme-filled chocolate sandwich cookie -- pretty much as American as it gets when it comes to ...

On Sunday, Oreo sparked wonder across the country with the launch of its global brand platform ‘Wonderfilled’, promoted cross channel via TV, in-store, PR and influencer engagement, digital, and ...

Brownie batter flavoured Oreos will be hitting shelves soon following a public vote from the snack maker as part of its ongoing 'Wonderfilled' campaign. Brownie Batter takes the biscuit for Oreo in ...

Oreo aims to spark wonder with the launch of its global brand platform ‘wonderfilled’. The 'wonderfilled' philosophy is based on Oreo's belief that the world is full of wonder and positivity, even ...

Riding on its new “Wonderfilled” platform launched last year, Oreo brings imagination to its Chinese New Year campaign to encourage people to see the world from a child’s perspective. Kicking off with ...

Oreo has launched its global ‘Wonderfilled’ brand platform in Australia via a 15 second animated ad. The campaign and Wonderfilled philosophy is based around Oreo’s belief that the world is full of ...

Are you a print subscriber? Activate your account. 22 min 4 sec ago By E.B. Moss - 3 hours 3 min ago 3 hours 40 min ago 3 hours 40 min ago 3 hours 47 min ago By Ad Age Staff - 3 days 11 hours ago ...