"This allows Roku to create partnerships that leverage others’ data, and the exclusivity between Amazon and Roku in their newly announced partnership does not preclude the latte

Amazon and Roku think they can sell more digital ads if they team up to do it. The two streaming giants, which control the Amazon Fire broadband interface and the streaming Roku Channel, respectively,

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV households in the U.S.