Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

It’s time to break out the pink, cue the nostalgia, and channel your inner icon - National Barbie Day is almost here.

Mattel announced on Tuesday that Barbie will be releasing a line dedicated to four famous friendship duos who strive to ...

To mark International Women’s Day, Barbie unveils new dolls in the likeness of "Ted Lasso" stars Hannah Waddingham and Juno ...

Carey and U.S. Olympic teammate Jordan Chiles were named as one of the four duos to be honored with one-of-a-kind Barbie ...

In March 2024, Barbie released "role model" dolls, which featured dolls made in the likeness of Viola Davis, Shania Twain and ...

These toys got parents and kids talking following the International Toy Fair, held in February 1995 in New York City.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...

From a Barbie-themed pop-up, an array of anniversaries and a new health clinic, check out the latest business updates in ...

Barbie illuminates the month of women’s History by honoring Jordan Chiles and Jade Carey as a global pair through the power ...

The summer of 2023 saw a comical cultural moment known as Barbenheimer. The battle between widely different Hollywood ...