A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

The Jumbotron Moment Heard ‘round the World blew up at such an incendiary level, on a bustling news day, for many reasons. The clumsy, deeply human way that the CEO and his employee seemed to realize they were suddenly visible, and then struggled to teleport out of sight, is almost objectively funny.

Well, something of the sort occurred at the Coldplay concert at Gillette Stadium Wednesday night and “awkward” doesn’t begin to describe the moment.

What began as an awkward moment during a Coldplay concert has now inspired a quirky point-and-click game. And, it is making the rounds online.

Chris Martin reacted to the onscreen couple shying away from the camera during a concert at Gillette Stadium on Wednesday, July 16.

Coldplay is set to bring its "Music of the Spheres" tour to Nashville after a "kiss cam" during a Boston show revealed a couple having an affair.

Coldplay’s awkward jumbotron moment and the rules around filming at concerts - Chris Martin poked fun at the couple caught on the jumbotron, who quickly ducked to hide from the camera

Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.