News

Generous Brands announced it has signed a definitive agreement to acquire Health-Ade from private equity firms First Bev and ...
The pending acquisition of Health-Ade Kombucha will grow Generous Brands’ refrigerated-focused beverage portfolio from three ...
Generous Brands’ products will cover juice, smoothie, kombucha, cold-pressed, protein, coffee and alternative soda beverage ...
Adam Waglay, Co-Founder and Co-CEO of Butterfly, says his firm has been on a buying binge while focusing on the food and ...
The sellers are First Bev and Manna Tree Partners, who will also continue on as minority shareholders in Generous Brands.
On the CPG Week podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the acquisitions of Tia ...
Generous Brands is a consumer packaged goods (CPG) business that operates the beverage and salad dressing side of Bolthouse Farms and Evolution Fresh. Bolthouse acquired Evolution Fresh from ...
Generous Brands, one part of the former Bolthouse Farms, is to produce and distribute Sambazon’s juice and smoothie brands. California-based Generous Brands will produce the Original Açaí, Dragon ...
Stella & Chewy's, the category leader in the freeze-dried raw pet food space, is excited to announce the appointment of Jay Thompson as the company's new Chief Executive Officer. Thompson brings a ...
US-based Generous Brands, owned by private equity firm Butterfly, has struck a deal to acquire Health-Ade, a local kombucha maker, from investors First Bev and Manna Tree Partners. Financial terms of ...