Athletes Are Winning the NIL War and the NCAA’s Losing Control originally appeared on Athlon Sports.

Few coaches have publicly addressed the challenges posed by NIL as directly as the Maryland Terrapins' head coach, Mike Locksley, who recently acknowledged that his 2023 season was

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On July 24, President Donald Trump signed an executive order attempting to create national NIL standards pertaining to NCAA sports.

Connecticut Senator Chris Murphy introduced legislation on Wednesday aimed at establishing a federal right for college athletes to market their Name, Image and Likeness.

The NCAA is less concerned over the NIL packages being handed out to current student-athletes. But there is obvious worry that deep-pocketed booster groups are creating financial packages to ...

Jul 24, 2025; Las Vegas, NV, USA; Iowa head coach Kirk Ferentz speaks to the media during the Big Ten NCAA college football media days at Mandalay Bay Resort. Mandatory Credit: Lucas Peltier-Imagn Images / Lucas Peltier-Imagn Images

NCAA President Charlie Baker had little comment on a judge’s ruling that all but told the NCAA it couldn’t enforce its own NIL rules. Accessibility statement Skip to main content.

It’s a massive change in our world,” UNC athletic director Darren Dunn said. “It is a significant milestone in college athletics and it means a lot more work for our staff, staying up with