As the media landscape changes rapidly, Emil Bielski suggests that media agencies need to switch to a creator-first approach ...

Like in the tournaments themselves, unexpected heroes emerge in brand marketing each March. The Florida Panthers player disclosed his love for the sweet treat to a Sportsnet reporter. Gen Zers in ...

Do you see a problem with brands using others' crises for engagement? Take PRWeek’s poll on LinkedIn. Allison is the ...

Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...

If you were a child who ate their lip balms, you’re likely the target audience for the recent resurgence of food-inspired ...

The F1 movie has fueled America’s need for speed while serving as a PR playground for brand product placement. Blatant use of branded products in films has become increasingly egregious in recent ...

The PR Week: 7.17.2025 - Pam Jenkins, Shatterproof The new CEO of Shatterproof, a nonprofit that works to transform addiction treatment and end stigma, joins the latest edition of ‘The PR Week.’ ...

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PRWeek launches Best Places to Work 2025 The annual program, which started in 2013, encourages every agency and in-house department to show the world that it’s an employer of choice.