For the Japanese consumer, purchasing SK-II, the luxury skin-care line believed to make you look younger, is an event. At $100 for 2.5 ounces, it is also an investment in the high stakes world of ...

Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut. The banner ad found ...

Skincare brand SK-II opened its first pop-up shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls "social ...

SK-II is winding back the clock in more ways than one. On August 19, the Japanese cosmetics brand best known for its anti-aging formula recruited four long-time ambassadors to remake their first ...

After giving birth to her first child last year with husband Adam Levine, Behati Prinsloo is continuing her return to modeling in a big way. In fact, she’s landed her first major beauty camapign as ...

You’ve heard of how SK-II harnessed the healing power of yeast in the form of the brand’s bestselling Pitera essence. And how can we possibly miss our favourite celebrities across the globe, such as ...

Cate Blanchett had just gotten off a redeye flight on Thursday morning, but by 11 a.m., she somehow looked better than most of us do on eight hours of sleep. Seriously, her skin was glowing and her ...

In China, an unmarried woman over the age 27 is deemed 'sheng nu' or a leftover woman. And in 2016, P&G skincare brand SK-II aimed to defy the term by creating ‘Marriage Market Takeover’, a campaign ...

Procter & Gamble skincare brand SK-II launched a film studio division and content hub that will focus on social pressures impacting women today through film as part of its #ChangeDestiny campaign, per ...

US consumer products giant Procter & Gamble Co announced on Friday it has suspended the sale of its SK-II skincare products in China and closed counters selling the beauty line. Customers wait in line ...

Skincare brand SK-II has continued its support of China’s young single women with a new film exploring marriage pressures. SK-II explores marriage pressures on young Chinese women in new film The ...