Tesla is effectively starting up a chauffeur-style taxi operation in the San Francisco Bay Area, Reuters reports. Sound like a strange move for a company obsessed with self-driving cars? That’s because it’s far from the whole story — and not exactly what Tesla is aiming to ultimately accomplish.

Tesla is set to launch its robotaxi service in San Francisco, with select Tesla owners in the Bay Area receiving invitations to try the service, which will have human safety monitors in the driver's seat.