Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

A new college sports agency has rejected certain NIL deals involving donor-backed collectives. These collectives, formed to ...

Texas Tech continues to make waves on a national level. After leveraging an elite NIL program to sign the top transfer portal class in the country, the Red Raid ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

TYLER, Texas (KLTV) - When the Texas College Steers were wrapping up their spring session, they were coming off their best ...

Colorado football head coach Deion Sanders returned to the spotlight at Big 12 media days. And called out the media involving ...

Texas Tech Hoping NIL Leads To Breakthrough Season ...

In the era of paying players, Texas Tech head coach Joey McGuire explains why they have the formula to win now.

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...