A cyclist who invented the “world’s loudest bicycle horn” is now the owner of a multi-million pound business - despite being rejected from Dragons' Den. Tom de Pelet, 43, filmed the reality TV show in ...

Ah, Amsterdam in spring. The sunshine glitters across the canals, the streetside bars bustle, and tourists trample all over the cycle lanes. Since its invention by John Richard Dedicoat in the late ...

Raleigh UK has announced an exclusive distribution agreement with Hornit for the UK and Ireland. Hornit produces a range of cycle accessories which are designed to make cycling ‘safer, more accessible ...

A CYCLIST behind the “world’s loudest bicycle horn” who was rejected from Dragons’ Den has raked in £3million after the show. Tom de Pelet was sent home from the TV show emptyhanded in 2013 after ...

Cycling in urban areas is a safer proposition since Hornit introduced their 140 decibel cycle horn in 2011. Founder Tom de Pelet takes Bdaily behind the business. What key challenges has your company ...

HOW LOUD? 140 decibels, which is “the equivalent sound of a jet engine”, Hornit says. A more helpful analogy: about as loud as the outraged yelling from a peloton of middle-aged men in Lycra as you ...