A CYCLIST behind the "world's loudest bicycle horn" who was rejected from Dragons' Den has raked in £3million after the show. Tom de Pelet was sent home from the TV show emptyhanded in 2013 after ...

A cyclist who invented the “world’s loudest bicycle horn” is now the owner of a multi-million pound business - despite being rejected from Dragons' Den. Tom de Pelet, 43, filmed the reality TV show in ...

BikeBiz catches up with Hornit – a brand launched in 2012 to create pioneering accessories that made cycling safer, more accessible and fun When the brand launched seven years ago, the singular ...

HOW LOUD? 140 decibels, which is “the equivalent sound of a jet engine”, Hornit says. A more helpful analogy: about as loud as the outraged yelling from a peloton of middle-aged men in Lycra as you ...

Ah, Amsterdam in spring. The sunshine glitters across the canals, the streetside bars bustle, and tourists trample all over the cycle lanes. Since its invention by John Richard Dedicoat in the late ...

A cyclist who invented the world’s loudest bicycle horn after a series of near-misses in London is set to hit sales of £1.2 million this year — despite being rejected by investors on Dragons’ Den. Tom ...