Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

People who live longer, happier lives tend to have some commonalities: strong social connections, healthier diets, a positive attitude. They also have high levels of a specific personality trait: ...

Growing up feeling overlooked shapes people in subtle but lasting ways. When a child feels ignored or unseen, they often ...

Research Summary:We introduce to the upper echelons literature a novel, linguistic measure of CEOs' Big Five personality traits that we specifically developed and validated using a sample of CEOs. We ...