Measuring about half the length of a Ford F-150, Kei trucks look almost like toys in comparison to your standard pickup truck. But for a car so tiny, you might be surprised at the massive following ...

They’re tiny, they’re bright red, and you’ve probably seen them scooting around Seattle: Mini Japanese firetrucks known as kei trucks. People here say they not only love the cars — but the culture ...

In recent years especially, kei trucks have been charming ever-greater crowds of American enthusiasts who have come to appreciate their respectable utility, inexpensive pricing, and incredibly small ...

Kei cars are one of the most fascinating areas of global automotive culture. These pocket-sized vehicles were created to boost the Japanese economy after World War II, reviving a struggling industry.

Kei trucks are found all over Japan but these mini trucks are harder to come across overseas. First appearing in 1949, a compact truck is considered a kei truck if it's up to 11.2 feet long, 6.6 feet ...

Daud Gonzalez is a lifelong car enthusiast and automotive writer with a specialty in modified and race-ready rides. He spends most of his time modifying his cars and ruining them in the process. He is ...