Based at UK inbound marketing agency Tomorrow People, Rhian has built up a strong background in both traditional and online marketing for a variety of clients and industries. Passionate about the role ...

When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing.

Kara Trivunovic, senior director of Strategic Services at StrongMail examines how marketers can use the processes of Lifecycle Marketing within their existing programmes. Increased conversations, ...

Lifecycle marketing includes all of the different types of marketing activities you do depending on where your customers are in their relationship with your business. External marketing that attracts, ...

Keeping your customers engaged throughout the lifecycle of their relationship with you can turn them into advocates who market your business for free... Life cycle marketing includes all of the ...

B2B marketers know that it’s important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. A recent ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

GUEST OPINION: Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message. Customers expect brands to understand them and deliver ...

It’s a common misconception that marketing only becomes involved in the last stage of a medtech product’s launch. In actuality, medtech marketing is – or should be – collaborating throughout the ...