Business Wire

Old Spice Delivers Smelf-Confidence Under the Spotlight with New Musical-Inspired Campaign

CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...
Business Wire

Legendary Old Spice Stars Terry Crews and Isaiah Mustafa Together at Last and Urging Guys to Make a ‘Smellmitment’ to Choose Their Favorite Old Spice Scents

For the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa jointly appear in the brand’s latest television spots to teach guys about “different scents for different kinds of gents.” New ...
Morningstar

Old Spice Delivers "Unrivaled Freshness" with Immersive Fan Experience at Super Bowl LX in San Francisco

The Greatest Smell in the NFL Unveils New Cologne-Infused Spice Alchemist and a New Upgrade to Swagger Scent, Ensuring Fans can Smell like Legends while Scoring Old Spice Swag and with a Chance to Win ...
Marketing Dive

Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Now less than a week away, Super Bowl LVII continues to be a magnet for brand mascot developments. Old Spice is using the hotly anticipated sporting event to premiere Swaggy Spice and promote its ...
Complex

Patti LaBelle Swagger Jacks Deon Cole in New Old Spice Commercial

The men in my life have been using Old Spice for years and the products are so good, I’ve been known to use them myself from time to time.” Check out the latest “Men Have Skin Too” commercial below ...